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Showcasing Fashion: the near future
Emotive Set Design / Cognitive Environments / Multisensory Spaces
How scenic space transforms a fashion runway event
22 September 2010 (10.00 am - 5.30 pm)
Victoria and Albert Museum, London
The Programme
The programme comprises a series of masterclasses with the overall aim of stimulating study and reflection while focusing attention on contemporary scenic arts in an age where new tools and digital technologies are blurring distinctions between the array of visual arts. Each conference runs a full day, during which internationally respected professionals will show examples of their completed projects and share their knowledge with attendees. Alongside the symposia on specific themes, meet-and-greets and technical workshops will be on the agenda, presented by companies and destined for a professional audience. Here we cast a spotlight on the art of exhibition, focusing on set design for fashion runway shows. Set design in general is becoming an increasingly complex and sophisticated artifice, capable of producing spectacular results that engage an audience in a multi-sensorial experience. The masterclass focuses on this particular aspect, involving high-profile professionals such as researchers, architects, digital artists, engineers, fashion stylists, costume designers, lighting designers, event producers and creative directors.

Photo Gallery
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| Speakers |
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| Patrick Kinmonth, is an artist, writer, stylist and designer of sets and costumes for theatre and opera. In 2007, with Antonio Monfreda, he designed the exhibition "Valentino a Roma, 45 Years of Style" at the Ara Pacis monument in Rome. Kinmonth first started designing for the theatre in 1992, creating scenery for David Bintley's ballet Tombeaux. In the same period he designed the first of a series of productions with director Robert Carsen. In 2009, he was creative consultant on the 26th edition of the Annual International Association of Lighting Designers Awards. Kinmonth has also collaborated with the Metropolitan Museum of Art in New York, as creative consultant on two exhibitions: "Dangerous Liaisons: French Fashion in the 18th Century" (2004) and "AngloMania: Tradition and Transgression in British Fashion" (2006). He continued his artistic association with director Robert Carsen in 2006, designing the sets and costumes for Janacek's opera Kát'a Kabanová at La Scala, which was awarded the Premio Abbiati for Best Production. September 2010 sees the debut of La Traviata at Teatro La Fenice, directed by Robert Carsen, for which Kinmonth designed the sets and costumes. |
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Victoria and Albert Museum
The Lecture Theatre |
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| Reached via the ornate Ceramic Staircase and the Silver galleries, this magnificent Victorian auditorium is a perfect venue for imaginative presentations. Raked tiers of fixed theatre-style seating lead down to a 12m stage, above which is a lavishly decorated ceiling. |
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| Products and Services |
The seminars, geared towards vocational training, will be hosted by practitioners operating in a number of industry related sectors, with as their prime objective to discuss and formulate ideas for projects through an exchange of expertise and know-how.
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